WheelFix Kent

Cookie Policy

Welcome to WheelFix Kent and www.wheelfixkent.co.uk and thank you for your interest in this Cookie Policy. This Cookie Policy explains what cookies are, how we, WheelFix Kent of Lower Dalton Nurseries, Button Street, Swanley Village, Kent, BR8 8DX (“we”, “us”, or “our”), use cookies on our website, how third parties we work with may use cookies on our website, and your choices about cookies.

Please read this Cookie Policy together with our Privacy Policy which provides additional details about how we use personal data and your various rights. We are responsible for the handling of your data, which we process in compliance with the UK`s Privacy and Electronic Communications Regulations (“PECR”) and the EU`s Privacy and Electronic Communications Directive (“PECD”). 

What are cookies?

Cookies are small pieces of text sent by your web browser from a website you visit. A cookie file is stored in your web browser and allows the website or a third-party service provider to recognise you and make your next visit easier and the website more useful to you. Cookies are essentially a user identification card for a website’s server. 

Web beacons are small graphic files linked to our servers that allow us to track your use of our website and related features. Cookies and web beacons allow us to serve you better and more efficiently and to personalise your experience on our website.

Cookies can be “persistent” or “session” cookies.

How we use cookies

When you use and access our website, we may place a number of cookie files in your web browser. Our website uses or may use cookies and/or web beacons to help us determine and identify returning visitors, the type of content and subpages a user of our website refers to, the amount of time each user spends in a particular area of our website, and the specific functionality users choose to use. Where cookie data constitutes personal data, we process this data on the basis of your consent.

We use both session and persistent cookies on our website, and we use different types of cookies to operate our website:

  • Essential cookies

Necessary for the operation of the website(s). We may use essential cookies to authenticate users, prevent fraudulent use of user accounts or provide website functionality.

  • Functionality cookies

Used to recognise you when you return to the site(s). This allows us to personalise our content for you, greet you by name and remember your preferences (e.g., your choice of language or region).

  • Analytics / Performance Cookies

Enable us to recognise and count the number of visitors and see how visitors move around the site(s) when they use it. This helps us to improve the way the site(s) works.

  • Advertising Cookies

Advertising Cookies are used to deliver customised advertising to the user. This can be very convenient, but also very irritating.

Google Ads

We use Google Ads, an online advertising service provided by Google LLC. Google Ads enables us to show advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be shown on the basis of user data available to Google (e.g. location data and interests) (target group targeting). With the help of Google Ads, we can evaluate this data quantitatively, for example, which search terms have led to the display of our advertisements and how many ads have resulted in corresponding clicks. The use of this service is based on your consent.

Google Ads Remarketing

We also use the remarketing functions Google Ads. Google Ads Remarketing allows us to assign people who interact with our advertisements and website to specific target groups and to display interest-based advertising to them within the Google advertising network.

Further, the advertising target groups created by us using Google Ads Remarketing can be linked to Google’s cross-device functions. This means that interest-based, personalised advertising (that is advertising that has been adapted to you depending on your previous usage and surfing behaviour) can also be displayed on another of your end devices (e.g. tablet or PC). The use of this service is based on your consent.

Google Conversion Tracking

We also use Google Conversion Tracking. With the help of Google conversion tracking, we and Google can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We also learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification. The use of this service is based on your consent.

Pixel Cookies and Tags

We use so-called Pixel Cookies and Tags (“Pixel Cookies”). A Pixel Cookie is an advertising tool and typically consists of a JavaScript code snippet that allows us to understand and track visitors’ activity on our website. For this purpose, Pixel Cookies collect and process information about visitors of our website and the device used (so-called event data).

Event data collected through Pixel Cookies is used for targeting our advertisements and improving ad delivery and personalised advertising. For this purpose, the event data collected on our website by means of Pixel Cookies is transmitted to the relevant operator of the Pixel Cookie and in part, also stored on your device. However, this only happens with your consent, and we and the relevant operator of the Pixel Cookie are considered joint controllers. Nonetheless, for the subsequent processing of the transmitted Event Data, the relevant operator of the Pixel Cookie is the sole controller.

For more information about how the relevant operator of the Pixel Cookie processes personal data, including the legal basis on which they rely on and how you can exercise your rights against, please refer to the following Privacy Policies: Facebook and Instagram.

Opting Out

Google Ads, Google Ads Remarketing, Google Conversion Tracking

If you have a Google account, you can object to personalised advertising at the following link: https://www.google.com/settings/ads/onweb/.

General

If you do not wish to participate in our advertising personalization or retargeting/tracking you can object to behavioural advertising at the following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative, AdChoices and the European Interactive Digital Advertising Alliance (Europe only). 

Cookie Consent

When you first visit our website, you will be asked to give your consent to cookies being stored on your device. You can accept all cookies or adjust your cookie settings to store only some of the above categories of cookies on your device. You can also refuse all cookies, except for essential cookies, which are cookies that are required for the proper functioning of the website.

You should be aware that if you disable/reject certain cookies, we will not be able to provide you with the best possible user experience on our website, as there may be services and features that you will not be able to use if cookies are required for us to remember the choices you have made.

You can revoke your consent or change your cookie settings at any time.

What are your choices in relation to cookies?

If you would like to delete cookies or instruct your web browser to delete or reject cookies, please follow the relevant link to your browser’s help pages Google Chrome, Mozilla Firefox, Microsoft Edge, Opera, Safari. However, please note that if you delete or refuse cookies, you may not be able to use some or all of the features we offer. 

When you first visit our website, you will be asked to give your consent to cookies being stored on your device. You can accept all cookies or adjust your cookie settings to store only some of the above categories of cookies on your device. You can also refuse all cookies, except for essential cookies, which are cookies that are required for the proper functioning of the website.

Links to other websites

Please note that when you use a link from our website to a third-party website, such third-party websites may also set new cookies that are not subject to this policy. In such cases, we recommend that you refer to the cookie policy on the relevant third-party website itself.

Changes and Questions

This Cookie Policy was last updated on 04th of September, 2023, and is the current and valid version. However, we want to point out that from time to time due to actual or legal changes a revision to this policy may be necessary. If you have any data protection questions, please feel free to contact us.

PRIVACY POLICY

Welcome to WheelFix Kent and www.wheelfixkent.co.uk and thank you for your interest in this Privacy Policy. This Privacy Policy describes our privacy practices in plain language, keeping legal and technical jargon to a minimum, to make sure you understand the information provided. 

General Information 

  1. What law applies?

Our use of your Personal Data is subject to both the UK`s Data Protection Act (“DPA”) and the EU’s General Data Protection Regulation (“GDPR”), and of course we process your Personal Data accordingly.

  1. What is Personal Data?

Personal Data is any information relating to personal or material circumstances that relates to an individual. This may include, a name, date of birth, e-mail address, postal address, or telephone number but also online identifiers such as IP addresses or device ID`s. 

  1. What is processing?

“Processing” means any operation or set of operations which is performed upon Personal Data, whether or not by automatic means. The term is broad and covers virtually any handling of data.

  1. Who is responsible for data processing?

The responsible party within the meaning of the DPA and the GDPR is WheelFix Kent of Lower Dalton Nurseries, Button Street, Swanley Village, Kent, BR8 8DX (“we”, “us”, or “our”). 

If you have any questions or if you wish to exercise your rights, please contact us using admin@wheelfixkent.co.uk, call +44 (0) 1322842486 or +44 (0) 7936015578 or write to us at the above address. 

  1. What are the legal bases of processing?

In accordance with the DPA and the GDPR, we have to have at least one of the following legal bases to process your Personal Data:

  • you have given your consent,
  • the data is necessary for the fulfilment of a contract / pre-contractual measures,
  • the data is necessary for the fulfilment of a legal obligation or
  • the data is necessary to protect our legitimate interests and your interests are not overridden. 
  1. Is there an obligation for me to provide data? 

Within the scope of our business relationship, you are only required to provide Personal Data that is necessary for the establishment, implementation, and termination of a business relationship or that we are legally obliged to collect. Without this data, we will usually have to refuse to conclude the contract or will no longer be able to perform an existing contract and may have to terminate it.

Data we collect automatically

  1. Log data

Each time you visit our website, our system automatically records the following data from the visiting device and stores it in a so-called log file: i) Name of the retrieved file, ii) date and time of the visit, iii) amount of data transferred, iv) message about successful retrieval, type of browser and version used, v) IP address (identification of the user’s device), vi) Operating system of the visiting device, vii) Internet service provider of the visiting device, viii) website from which you access our website, and ix) which of our website pages you are accessing. The legal basis for processing is our legitimate interest.

  1. Hosting

We host our website using the services of https://www.fasthosts.co.uk/terms In this sense FastHost processes all data and communication data including IP addresses, that are provided to us through our website. This means that all data submitted to our website are transferred to FastHost. The legal basis for processing is our legitimate interest.

  1. Content Management System

We use the Content Management System (CMS) of WordPress by Automattic Inc, to publish and maintain the created and edited content and texts on our website. This means that all content and texts submitted to our website is transferred to WordPress. The legal basis for this processing is our legitimate interest.

  1. Google Fonts

We also have fonts of the provider Google LLC set up on our website. For Google Fonts to work your IP address is processed by Google and they may use it for analytical purposes. The integration is based on our legitimate interest in a technically secure, maintenance-free and efficient use of fonts, and your consent. 

Data we collect directly

  1. Contacting us

In addition to your name, e-mail address, IP address or telephone number, if provided, we usually collect the context of your message which may also include certain Personal Data. The Personal Data collected when contacting us is to handle your request and the legal basis is both your consent and contract.

  1. When using our services

We process the Personal Data involved in your use of our services in order to provide our services to you. This includes in particular our support, correspondence with you, invoicing, fulfilment of our contractual, accounting and tax obligations. Accordingly, the data is processed on the basis of fulfilling our contractual obligations and our legal obligations.

  1. Administration, financial accounting, office organisation, contact management

We process data in the context of administrative tasks as well as organisation of our business, and compliance with legal obligations, such as archiving. In this regard, we process the same data that we process in the course of providing our contractual services. The processing bases are our legal obligations and our legitimate interest. 

Social Media

  1. General 

We have a presence on social media based on our legitimate interest (currently, Facebook, Instagram, Twitter, TikTok and YouTube). 

  1. Contact and interaction

If you contact or interact with us via social media platforms, we and the respective social media platform are jointly responsible for the processing of your data and enter into a so-called joint-controller agreement. The legal basis is our legitimate interest, your consent or, in some cases, the initiation of a contractual performance, if any.

  1. Links

We refer to our offered social media presences with links. Unlike social media plugins, links do not cause the social media platform to learn of your visit when you access our site. However, like any link, they do lead to your data being processed by the social media platform at the latest when you click on the link. As a rule, the social media platform stores cookies on your device or even your usage behaviour in your account, especially if you are logged in yourself. The social media platform may use your data to analyse your usage behaviour and use it for (interest-based) advertising. This may result in advertising being displayed to you inside and outside the social media platform.

General Principles

  1. Who receives my data?

Within WheelFix Kent, those that need your data to fulfil our contractual and legal obligations will receive access to it.

Processors used by us may also receive data for these purposes. These are companies in the categories of IT services, telecommunications, and sales and marketing. Where we use processors to provide our services, we take appropriate legal precautions and corresponding technical and organisational measures to ensure the protection of Personal Data in accordance with the relevant legal provisions.

Data is only passed on to third parties within the framework of legal requirements. We only pass on users’ data to third parties if this is necessary, for example, for contractual purposes or on the basis of legitimate interests in the economic and effective operation of our business or you have consented to the transfer of data. 

  1. How long will my data be stored?

As far as necessary, we process and store your Personal Data for the duration of our business relationship, which also includes, for example, the initiation and execution of a contract.

In addition, we are subject to various storage and documentation obligations, which result from the minimum statutory retention periods and HMRC, among others. The retention and documentation periods specified there are two to 6 years.

  1. How do we secure your data? 

Our website uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of content or contact requests that you send to us. We have also implemented numerous security measures (“technical and organisational measures”) for example encryption or need to know access, to ensure the most complete protection of Personal Data processed through this website. 

Nevertheless, internet-based data transmissions can always have security gaps, so that absolute protection cannot be guaranteed. And databases or data sets that include Personal Data may be breached inadvertently or through wrongful intrusion. Upon becoming aware of a data breach, we will notify all affected individuals whose Personal Data may have been compromised as expeditiously as possible after which the breach was discovered.

  1. Special Category Data

Unless specifically required when using our services and explicit consent is obtained for that service, we do not process special category data.

  1. Minors

We do not request Personal Data from minors and children and do not knowingly collect such data or pass it on to third parties.

  1. Automated decision-making

Automated decision-making is the process of making a decision by automated means without any human involvement. Automated decision-making including profiling does not take place.

  1. Do Not Sell

We do not sell your Personal Data.

Your Rights and Privileges 

  1. Privacy rights 

Under the DPA and GDPR, you can exercise the following rights:

  • Right to information
  • Right to rectification
  • Right to object to processing
  • Right to deletion
  • Right to data portability
  • Right of objection
  • Right to withdraw consent
  • Right to complain to a supervisory authority
  • Right not to be subject to a decision based solely on automated processing.

If you have any questions about the nature of the Personal Data we hold about you, or if you wish to exercise any of your rights, please contact us.

  1. Updating your information

If you believe that the information we hold about you is inaccurate or that we are no longer entitled to use it and want to request its rectification, deletion, or object to its processing, please do so by contacting us. 

  1. Withdrawing your consent 

You can revoke consents you have given at any time by contacting us. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

  1. Access Request 

In the event that you wish to make a Data Subject Access Request, you may inform us in writing of the same. We will respond to requests regarding access and correction as soon as reasonably possible. Should we not be able to respond to your request within thirty (30) days, we will tell you why and when we will be able to respond to your request. If we are unable to provide you with any Personal Data or to make a correction requested by you, we will tell you why.

  1. Complaint to a supervisory authority

You have the right to complain about our processing of Personal Data to a supervisory authority responsible for data protection. 

Validity and questions

This Privacy Policy was last updated on 04th of October 2023, and is the current and valid version. However, we want to point out that from time to time due to actual or legal changes a revision to this policy may be necessary. If you have any data protection questions, please feel free to contact us.